In October, Brazil experienced a notable rise in chicken meat prices at the wholesale and independent markets, driven by heightened industry activity and a shift in consumer preferences towards alternative proteins due to increasing beef prices, as reported by Fernando Henrique Iglesias from Safras & Mercado. The price hikes were observed across various chicken cuts in São Paulo, with significant increases in wing prices. Concurrently, Brazil's poultry exports in October saw substantial growth, reaching US$729.607 million with a daily average of US$38.4 million, marking a 21.9% increase in the average daily value compared to the same period in the previous year.