The article highlights the success of Chilean blueberries in the Chinese market during the 2022/23 season, particularly around Chinese New Year. According to the Chilean Blueberry Committee of ASOEX, China imported 5,042 metric tons of Chilean blueberries as of mid-February 2023. The export volume was evenly distributed throughout the season, with a peak during the Chinese New Year celebrations in early 2023. Chilean blueberries were the favored imported fruit during this period, with over 70% of exports being new varieties. ASOEX predicts that Chile will export 98,228 metric tons of fresh blueberries by the end of the season, with shipments expected to be completed by early March.