The article highlights China as the largest market for Chile's fresh blueberry exports in Asia, with shipments to China making up 59% of total exports to Asia in the 2021/22 season. The Chilean Blueberry Committee anticipates a increase in exports to 98,228 tons in the 2022/23 season, aligning with the Lunar New Year and the peak demand period for fresh fruit in China. The committee is promoting Chilean blueberries as holiday gifts, emphasizing the quality and new varieties used in production.