Iván Marambio and Carlos Cruzat, leaders from Frutas de Chile and the Kiwi Committee of Chile, attended the 43rd Convention of the International Kiwifruit Organization (IKO) in Arta, Greece. The meeting brought together the major kiwi-producing countries to discuss market trends, strategies, and international regulations. Marambio used the opportunity to introduce the new Frutas de Chile brand and emphasize the Chilean kiwi industry's dedication to quality and international relations. Cruzat highlighted Chile's role in the organization and discussed efforts to improve the IKO and combat smuggling of kiwi fruit. The conference is a significant platform for the global kiwi industry to share knowledge and enhance their position in the fruit market.