Chilean lemons conquer the Japanese market

Published Aug 15, 2024

Tridge summary

The Chilean Citrus Fruit Committee conducted a promotional campaign in Tokyo to boost consumption and awareness of the quality and health benefits of Chilean lemons. The campaign, aimed at the media and trade actors, highlighted Chile as the second largest supplier of fresh lemons to Japan, following the United States. As of week 31, Chile had exported 56,324 tons of lemons, an increase of 32% from the previous year, with Japan receiving 14,349 tons. The committee emphasized the need for maintaining quality and consistency in exports to retain the market's trust and representation, especially during the period from July to September when Chile's supply complements that of the United States.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In July, the Chilean Citrus Fruit Committee carried out a promotional campaign in Tokyo, Japan, aimed at the media and trade actors, to encourage consumption and publicize the quality and positive health attributes of Chilean lemons. To learn more details about the commercial actions, Portalfruticola.com spoke with the executive director of the Chilean Citrus Committee, Monserrat Valenzuela, about the results of the campaign. She indicated that the export of Chilean citrus fruits to Japan is mainly focused on lemons, "thus, as of week 31, Chile has exported 56,324 tons of lemons, 32% more than the same date in the 2023 season." She explained that of the accumulated total, 61.9% of the volume was sent to the United States (34,868 tons), while 34.7%, equivalent to 19,566 tons, went to the Far East. Regarding Japan, he noted that 14,349 tons were destined for the Japanese market. In relation to other markets, 3.0% were destined for Europe (1,678 tons) and 0.4% for Latin America (212 ...

Source: MXfruit