The article provides an overview of Vietnam's pepper market dynamics in the first quarter of 2024, focusing on price trends, export volumes, and market shifts. Despite a decrease in demand from China, black pepper prices in the domestic market experienced an increase due to higher demand from Europe and America. The first quarter saw a decline in pepper export volumes but a rise in value, primarily driven by a shift in export markets towards the Americas and Europe, with the EU and China showing significant import growth. The average export price of Vietnamese pepper in April 2024 increased compared to the previous month and year, reaching $4,342/ton. The article also highlights the positive impact of increased pepper consumption and high prices on Vietnam's pepper industry.