China gives German wines much-needed boost

Published Dec 17, 2024

Tridge summary

Despite a global decline in wine exports and a predicted 60-year low in wine production in 2024, German wine exports to Mainland China have seen a increase of 10.04% in volume and 8.9% in value as of October 2023. This growth is attributed to the rising popularity of German white wines, particularly Riesling, among China's younger generation. German wine imports to China reached US$20.1 million with a volume of 3,573,139 liters from January to September 2023, with JD.com reporting an increase in white wine sales from 9% to 11% of total wine sales.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Global wine exports continue to falter, but white wines from Germany are bucking the downward trend in Mainland China thanks to increasing thirst from young consumers. Data from the International Organisation of Vine and Wine (OIV) show that German wine exports were down 8% year-on-year in 2023. The contraction is in line with a trend across wine worldwide. Global wine production is set to hit a 60-year low in 2024, a 2% decline from 2023 and 13% below the ten-year average. But for German wine at least there is a bright spot — Mainland China. According to the latest customs import data, German wine imports to the country have increased by 10.04% in volume and 8.9% in value through October compared to 2023. From January to September this year, German wine imports reached US$20.1 million, a year-on-year increase of 6.58%. Volumes rose 6.14% in the same period to 3,573,139 litres. These figures highlight the rising awareness and market share of German wines, particularly Riesling, in ...

Source: Thedrinkbusiness