The Chinese jujube industry, with a significant portion of its production shifting to the Xinjiang Uighur Autonomous Region, has seen a surge in production due to innovative irrigation and pest management practices, leading to an increase in domestic imports of frozen jujube. However, domestic consumption has not kept pace, resulting in a decline in prices and prompting concerns about the industry's health. This situation has led to increased interest in export markets, with efforts being made to boost online sales through overseas direct transactions. The quality and pricing of Xinjiang jujubes have raised concerns within the Korean jujube industry.