China's new-style tea drink market is likely to exceed 200B yuan in 2025

Updated Sep 25, 2023
The market value of China's new-style tea drinks is likely to surpass 200 billion yuan (about 27.88 billion U.S. dollars) in 2025, an industry report shows. The value of the market is expected to reach 149.8 billion yuan in 2023, according to the report jointly released by the China Chain Store & Franchise Association and e-commerce platform Meituan.
Targeting young consumers, new-style tea drinks such as cold brew tea, tea latte, fruit tea and cheese tea, often use fresh ingredients and are made with innovative recipes and with the support of technology. The report stressed the rapid expansion of this market, noting that there were around 515,000 new-style tea shops in China by the end of August 2023, a surge of more than 36 percent from the end of 2020. In June 2023, ...
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes. To learn more about our cookies, please read our Privacy Policy.