Areca tree farming has become a profitable venture for many families in Vietnam, especially in Thanh Chuong, Nghe An, due to a significant increase in the price of areca fruit. The price has risen to over 65,000 VND/kg this season, up to 8-10 times higher than last year. This has attracted traders and led to advanced deposits and offers to buy entire gardens. However, the market is unstable due to its reliance on the Chinese market, and experts recommend growing areca in intercropping or on steep slopes to prevent erosion, and caution against mass planting due to the unpredictable prices and demand.