The recently completed Mercosur-European Union agreement, following 25 years of negotiations, is anticipated to positively impact Brazilian citrus farming, especially orange juice exports, as reported by Cepea researchers. Currently, these exports to the EU are subject to a variable tar rate between 12.2% and 15%, depending on the product specifications. As the world's leading orange juice exporter and the EU being its primary market, the agreement aims for a tariff reduction to zero over a timespan of seven to ten years, with Brazil expected to account for half of the EU's imports from Mercosur.