Chicken prices are falling after a period of market volatility and supply shortages during the COVID-19 pandemic, providing a boost for foodservice partners and creating a marketing opportunity for grocers and restaurant chains. The decrease in wholesale prices for wings and breast meat is expected to make chicken an attractive inflation-fighting protein for consumers, especially as the 2023 grilling season approaches and beef production hits its lowest level since 2017. However, chicken producers are facing higher feed costs, which could impact profitability.