The price of coconuts in Tien Giang and Ben Tre provinces is low for farmers, but significantly increases when it reaches consumers in Ho Chi Minh City. The high cost of intermediaries is resulting in farmers not benefiting from the higher prices paid by consumers. The expansion of coconut exports to markets such as the US and China is expected to increase the value of the coconut industry in Vietnam, with estimates suggesting that coconut export turnover could reach $1 billion USD by 2024 or 2025.