Coffee consumption grows in China and country enters Brazil's sights

Almost two months after the United States imposed 50% tariffs on Brazilian products, Brazil's coffee sector is already seeing China as a promising alternative to export part of its production. In August, the Chinese government enabled 183 new Brazilian companies to export the beverage to the Asian country. Although coffee consumption is still modest compared to tea, which is traditional in Chinese culture, the market grows by 10% annually, with projections to maintain this pace until 2030. The expansion is linked to the popularization of local coffee shop chains and increased consumption among young people. An example of the popularization of coffee among the Chinese is the Yunnan International Coffee Expo, an international coffee fair held in the province of Yunnan in southwest China. This year, the event brought together 35,000 professional buyers. For Vitor Moura, marketing director of the Brazil-China Chamber, the country is a potential market for Brazilian coffee. "It is a ...