A report by Brazilian website UOL reveals the controversy surrounding a new product, 'Oficial do Brasil', a coffee-flavored instant powder, created by Blends, a company based in Salto de Pirapora, São Paulo. This product, made from various coffee plant parts excluding beans, is marketed as a 'traditional coffee-flavored drink' and is sold at a much lower price than traditional coffee, raising concerns about potential consumer deception and a possible decrease in the consumption of regular coffee. The high caffeine content of the product also raises health concerns. Despite the company's assertions that the product is clearly labeled as a 'coffee byproduct' and not coffee itself, the Brazilian Coffee Industry Association argues that the product's packaging is deceptively similar to that of traditional coffee, potentially confusing consumers. This situation arises amidst a backdrop of record high coffee prices globally due to a poor harvest in Brazil.