The article provides an overview of the global trade dynamics and production of blueberries, with a focus on Colombia's role as a significant exporter of the fruit. It highlights the growing demand for blueberries in the United States and other major importing countries like the Netherlands, Germany, and the United Kingdom, with Peru being the leading supplier. Despite a slight decrease in exports, the demand for Colombian blueberries continues to rise, with the United States being the primary market. The article also discusses the potential of blueberry cultivation in Colombia, attributed to the country's favorable climatic conditions and high plant density, which allows for efficient production. The success of this relatively new crop in Colombia, particularly in regions like Huila, is highlighted, with Mario Falla Chico and Fermín Canal's venture in Tello as an example of the potential for blueberry farming in desert areas.