Colombia is emerging as a major player in the global Hass avocado market, with a 34% growth in avocado cultivation over the past few years. The country now has around 19,200 growers and is the third largest exporter of avocados globally. This growth is due to an increase in both acreage and yield. The government's Growth Agreements have played a significant role in this growth, nearly doubling the acreage and effectively doubling the exports. The government also expects to create many jobs in the area with further foreign investment, initially focused on fresh produce exports but potentially expanding to value-added products like guacamole and avocado oil.