Colombia has successfully convinced Japan to lift the restriction on the import of Colombian chicken meat, following a joint effort by the National Federation of Poultry Farmers of Colombia (FENAVI), the Colombian Agricultural Institute (ICA), the National Institute for Food and Drug Surveillance (INVIMA), the Colombian Embassy in Japan, and ProColombia. The restriction was lifted during Foodex, the most important agri-food fair in Japan, due to health diplomacy efforts that reduced the restriction period for avian influenza from 90 days to 28 days. This achievement opens up new business opportunities for the Colombian poultry sector in the competitive Japanese market.