Connectivity in the countryside enables more efficient agriculture

Without connectivity, it becomes unfeasible to implement solutions that increase productivity, optimize resources, and reduce environmental impacts. Therefore, connectivity has started to be treated as essential infrastructure, alongside energy and logistics. The choice of the ideal technology depends on the reality of each property, which has driven the development of modular solutions, combining different networks to meet regional specificities. “Talking about modern agriculture with higher productivity, lower costs, and less environmental impact is talking about technology. Without connectivity, none of this happens,” highlights Ricardo Amaral, Vice-President of Marketing and Sales at Hughes. “Our mission is to bring connectivity where it is most needed. In many places, satellite connectivity is the only possible way for the producer to access digital platforms, sensors, automation, traceability, and other essential resources for a more efficient agribusiness,” he adds. This ...