Poland is experiencing a surge in blueberry consumption, with over 20% of the population consuming more than 1 kg of the fruit per year. The country's berry producers celebrate Blueberry Day on July 1, discussing industry challenges and successes. The Ministry of Agriculture and Rural Development is working with producers to expand into new markets. Despite expected losses due to winter weather, Poland's harvest is expected to be good, with the Duke variety potentially making it the most fruitful.