The article highlights the surge in fruit sales in China during the period leading up to Chinese New Year, with a particular focus on Chilean blueberries. The Chilean Blueberry Committee-ASOEX has been meeting with wholesalers and distributors in major markets to strengthen relations and understand the market situation. These meetings aim to provide first-hand information on demand and market trends, and to promote sales through the provision of promotional materials. The committee's strategy has been to develop new blueberry varieties to meet market demand. For the 2022-2023 season, Chile is projected to export 98,228 tons of fresh blueberries, with over 70% being new varieties. China has emerged as the largest Asian importer of Chilean blueberries, receiving nearly 6,000 tons in the recent season, accounting for 59% of total Asian exports.