The Taiwanese market presents a promising niche for expanding Korean kiwifruit exports, driven by Taiwan's high fruit consumption and preference for imported kiwifruit. Although New Zealand and Italian kiwifruit currently dominate, there is a strategic gap from October to December that Korean kiwifruit can fill. Jeju's agricultural authorities are working on pest management and farm support for exports, but further government assistance and streamlined quarantine processes are essential to fully exploit this opportunity.