[Contribution] Traditional liquor industry must now leap into the global market

[Korea Agricultural and Fishery Newspaper] Traditional liquor is a heritage that contains Korea's history and culture, and is an industry linked to local agriculture and an important cultural product that can represent the national brand. However, despite various government support and fostering policies over the past 10 years, the growth of the traditional liquor industry has not lived up to expectations. Since enacting the Traditional Liquor Industry Promotion Act in 2010, the government has carried out various projects such as the Korean Liquor Tasting Competition, Traditional Liquor Festival, Visiting Breweries, and Traditional Liquor Gallery. However, the core of the policy was focused on building infrastructure and expanding the base, and it has contributed little to the actual sales growth of traditional liquor companies. The domestic liquor market has already reached saturation. Per capita liquor consumption has been continuously decreasing over the past 30 years, and in ...