The cool start of summer in Russia did not reduce the demand for soda

The hot summer season in central Russia started a little later than usual, but soda and beer sales began to grow even in cold May, industry experts told RIA Novosti. At the end of June, due to the onset of hot weather, the demand for ice cream, water and other soft drinks in Russia increased significantly, retail representatives told RIA Novosti earlier. But the seasonal demand for beer and soda has already been felt throughout this month, which has generally not been excessively hot. "In June, the average number of sales (in checks, compared to June 2021 - ed.) of a beer outlet increased by 13%. The average check amounted to 375 rubles in June, which is 15% higher than last year," the source said. IT-company "Evotor" based on data from 850,000 smart terminals in non-chain stores in the regions of the Russian Federation. In turn, the average revenue of beer shops increased by 29% compared to June last year. "We feel the growth in demand. Despite the cold May, our sales volumes ...