Sales of the Cosmic Crisp apple variety in the US rose 174% in the five months to January 2023, according to Nielsen sales data, making it one of the top ten best-selling apple varieties in the country for the first time. This increase in sales was noted despite a 3.3% decline in total US apple sales. The apple variety was popular in all regions of the US and despite limited promotional support in supermarkets, only 25% of its sales were related to discounts in retail prices. Production of Cosmic Crisp apples is projected to increase by 28% this year.