Cotton from São Paulo at SPFW 2025: traceable fashion takes center stage

The Sou de Algodão movement, an initiative of Abrapa (Brazilian Association of Cotton Producers), returns to São Paulo Fashion Week (SPFW) for its 4th show, at the country's main fashion week, reaffirming the strength of a production chain that combines sustainability, innovation, and design. The show takes place on October 17, Friday, at 7 p.m., at the Pavilhão das Culturas Brasileiras, in Ibirapuera Park, in São Paulo. With the theme "Trajectories," the collection celebrates the journey of Brazilian cotton with socio-environmental certification, from the field to the creation of authorial fashion, with 36 all-black looks, developed within the SouABR (Responsible Brazilian Cotton) traceability program. Traceable fashion: the future is collective In this edition, Sou de Algodão presents an unprecedented panorama of the traceability of the fiber in Brazil: 82 farms, 61 producers, six states, and six textile industries that make up the custody chain of the certified ABR cotton used ...