Starting January 1, 2025, the European Union will enforce new marketing standards for fruit and vegetables, as outlined in Delegated Regulation (EU) 2023/2429 and Implementing Regulation (EU) 2023/2430. These standards require clearer labeling of the country of origin on packaging, including for cut variants, to promote the selection of locally produced items with a lower carbon footprint. Companies in the fruit supply chain may need to update their packaging to comply. This requirement also extends to products outside the EU marketing standard, with further details available on the KCB quality control agency's website.