The president of Coldiretti, Ettore Prandini, called for a halt to speculation in the Made in Italy cured meats and hams supply chain, emphasizing the need for fair prices for farmers to cover production costs. He also urged to restart dialogue in the pork supply chain and strengthen controls on labeling origins for cured meats and hams to combat unfair competition. Prandini stressed the importance of indicating the country of origin on food labels to bring transparency and added value to the market, highlighting Italy's leading role in food quality and safety.