The Mexican craft beer industry has seen a significant growth of ten times in the past four years, reaching a total of 412,000 metric tons (18.9 million bushels) in 2020/2021, making Mexico the leading market for U.S. barley and barley products. This growth is largely attributed to the U.S. Grains Council's (USGC's) efforts to connect Mexican brewers with U.S. malt producers, providing a competitive edge to U.S. farmers who use sustainable farming practices. The USGC is working with ACERMEX to form a buying group to establish a more competitive barley market in Mexico, aiming to ensure a reliable supply of high-quality U.S. malt to the growing craft brewing industry in Mexico.