US: Cranberry Marketing Order suspended in wake of vote
Regulation & Compliances
Published Nov 7, 2023
The USDA has stopped collecting assessments from cranberry growers and handlers after they voted to discontinue the Cranberry Marketing Order. The order, which regulated the handling of cranberries in multiple states, required assessments and reports, which are now no longer necessary. The Cranberry Marketing Committee will use its financial reserves to continue funding promotional activities while the USDA determines stakeholder and public support for terminating the marketing order.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.
The marketing order regulated the handling of cranberries grown in Massachusetts, Rhode Island, Connecticut, New Jersey, Wisconsin, Michigan, Minnesota, Oregon, Washington and Long Island, New York. Handlers are not required to submit assessments on cranberries handled during the 2023-24 crop year or reports, including those on acquisitions and inventory. During the suspension period, the Cranberry Marketing Committee, which locally administers the order, will use its financial reserves to fund promotion and other authorized activities. This action follows the results of the referendum the USDA’s Agricultural Marketing Service (AMS) conducted in June. AMS will conduct rulemaking and invite comments in the coming months to determine stakeholder and public support for terminating the cranberry marketing order. The marketing order requires that USDA conduct a referendum every four years. The marketing order was favored by 26.5% of cranberry growers voting in the referendum and by ...