On January 1, 2023, despite it being New Year's Eve, traditional markets were still busy with customers buying goods for the Lunar New Year. The price of palanquins has significantly increased compared to the previous year, with the cost ranging from 70,000-105,000 VND/kg depending on the size. This increase has led to concerns about reduced purchasing power and a potential decrease in demand for palanquin-based products. As a result, some processors have shifted to pre-order models and have reduced production by up to two-thirds this Tet due to the scarcity of raw materials and high prices.