Cultivating the eating habit of young people and children’ and increasing processed rice food exports in South Korea

A controversial issue that has hit the rice market recently is the supply of rice. Both the ‘Amendment to the Grain Management Act’, which had a political dispute over the obligatory purchase conditions of surplus rice, and the government’s measures for proper production of rice focused on the problem of oversupply of rice. In the meantime, the demand for rice gradually declined. The amount of rice consumed by each Korean citizen for a year is 56.7 kg, which is far less than the weight of a sack of rice (80 kg). In a day, I only eat half a bowl of rice. In this situation, about 200,000 tons of rice are overproduced each year. Now that the expansion of consumption is as urgent as producing an appropriate amount of rice, let's take a look at the measures to promote rice consumption promoted by the government. ◆Customized targeting of the segmented rice consumption market = Gone are the days when everyone shouted, “Eat heart” in unison, as in the past. Now is the time to subdivide ...