Cyprus is planning to apply for the protection of its red potato as a Protected Designation of Origin (PDO) product. Agriculture Minister Costas Kadis highlighted the importance of highlighting the uniqueness of Cypriot products, following the successful PDO registration of halloumi. The move comes as a result of the Cypriot potato's popularity abroad, particularly in the UK and Greece, with instances of the potato being sold under the Cypriot name and efforts to distinguish it as a separate product grown in the island's unique red soil.