Dairy proteins and whey are highlighted in 2020

Whey Protein Concentrates
Published Jun 10, 2021

Tridge summary

According to a new blog by Kara McDonald of the US Dairy Export Council (USDEC), whey proteins broke new launch records in 2020 with 7,409 new products launched worldwide. Consumers benefit as the range of products with dairy protein ingredients continues to grow, offering many consumption options. Tracking data from Innova Markets Insights' Innova database will state that this growth trajectory is on the upside.

Original content

As described in the infographic released by the USDEC, launches with whey protein products last year almost doubled compared to 2015. This represents a double-digit annual growth rate (13.9%) from 2015 to 2020, demonstrating that food industries are leveraging these nutritional and functional ingredients to fuel innovations that meet consumer desires. Milk also broke previous year records, reports McDonald, reaching 9,413 products in 2020, a CAGR of 3.7% from 2015 to 2020. Aggregate dairy protein product introductions surpassed plant proteins in 2020 by more than 3,000 products (17,652 dairy proteins, 14,584 plant proteins), maintaining a consistent lead over the past decade. “This impressive growth in whey, milk and milk protein introductions aligns with other data from the Innova Market Insights survey, showing strong consumer demand for animal and vegetable proteins,” said Lu Ann Williams, director of global insights of Innova Market Insights. “The potential for innovation ...
Source: Milkpoint
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