The 8th Buon Ma Thuot Coffee Festival saw the completion of the International Trade Connection Conference in 2023, aimed at boosting Vietnam's coffee industry, especially Buon Ma Thuot coffee. The conference brought together over 400 delegates, including key figures in trade, government, and the coffee industry. Dak Lak province, home to a significant coffee plantation area, contributes notably to Vietnam's coffee exports, accounting for over 20% of the country's turnover. The province has received geographical indication certification for its coffee in 32 countries and exports to more than 70 countries. The conference resulted in ten cooperation agreements between domestic and foreign enterprises, marking a step forward for the coffee industry by providing opportunities for businesses to connect with international partners, with expectations of expanding into difficult markets and enhancing the global presence of Vietnamese coffee brands.