Dali County in Shaanxi Province has seen a significant rise in the market for its winter dates, also known as Dali Dongzao, with the product being sold as early as May and fetching prices 30 times higher than regular mature dates. This demand surge has been addressed through advanced cultivation techniques and the reduction of chemical fertilizers, with the industry expanding from 2 acres to 420,000 acres and generating an annual output value of over 6 billion yuan. The Dali Dongzao brand has been among the top 20 regional public fruit brands in China for six consecutive years, with an estimated brand value of 4.868 billion yuan in 2020. Exports of the product have expanded to 10 countries and regions, including the Netherlands, where a shipment of 1,008 kilograms was recently received.