Norway's seafood exports in the first quarter of the year faced mixed outcomes, with a 3% decrease in overall value to NOK 40.2 billion, influenced by factors such as reduced quotas for sustainability, a weaker Norwegian krone, and lower volumes of key species like salmon, cod, herring, mackerel, and king crab. Despite these challenges, there were notable successes, including record exports of skrei, snow crab, and trout, and significant growth in the EU market. The sector also saw a shift in consumer preferences, with increased demand for frozen fillets over whole fish, and a notable rise in exports of frozen king crab, snow crab, and prawn, particularly to the US market. Challenges such as reduced quotas, high capital costs, and the impact of international sanctions were evident, but the industry also capitalized on opportunities in new markets and product categories.