Demand for blueberries in Britain has risen by 27% this year, making them one of the fastest-growing fruits in the UK

Published Aug 10, 2024

Tridge summary

Demand for blueberries in the UK has surged by 27% in the past year, leading to a significant gap between supply and consumer demand. The supermarket chain Tesco has noted the growing popularity of blueberries, especially among children, due to their health benefits. Currently, the UK's annual production stands at 6,000 tonnes, meaning the country relies heavily on imports, primarily from Peru. However, UK farmers are planning to increase production by 30% in the coming years by introducing new varieties better suited to the UK climate. Tesco is collaborating with Corridor Hunter, a British grower responsible for nearly half of the UK's blueberry production, to reduce reliance on imports.

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Original content

Whether baked into a muffin or blended into a smoothie, blueberries are fast becoming one of the nation’s favourite snacks. Tesco has revealed that demand for blueberries has risen by 27 per cent this year. But the growing demand for berries in Britain is quickly outstripping what farmers are able to produce. This year, UK shoppers will buy a whopping 57,000 tonnes of the berries – the equivalent of four times the weight of the Eiffel Tower. Callum Baker, berry buyer at Tesco, says: ‘Blueberries are the fruit of the moment as they are hugely popular across all age groups due to their reputation for being healthy.’ Demand for blueberries has grown by 27 per cent in the past year as consumers have become more aware of the fruit’s potential health benefits. Tesco says the rise in demand for blueberries is due to growing recognition of their healthy properties. Mr Baker says their popularity has grown particularly among children, who “over the past decade have made them a staple in ...

Source: Portaldelcampo