Moldova's horticultural sector is preparing for the harvest of late-ripening sweet cherries, with the majority of the produce aimed for export to Russia and Belarus. However, export managers face challenges such as potential quality issues and concerns over the Russian market's low demand and unfavorable pricing. Factors contributing to the market's shift include increased competition from cherry suppliers in countries like Turkey, Iran, Azerbaijan, and Uzbekistan, as well as expanded domestic production in southern Russia. Moldovan farmers are dealing with cracking issues due to excessive rainfall and are considering investments in technologies and plant variety changes to improve quality and reduce cracking. There is also interest in diversifying exports to the EU, despite the higher quality requirements and competition.