Spain demand for fresh sugar cane continues to rise

A company from Safor, a region in the Spanish province of Valencia, which specializes in the sale of citrus, vegetables, pomegranates and summer fruit, has now added sugar cane from locally grown to its range. "Actually it's a product that was grown here on a small scale years ago, just like liquorice. But a few months ago a grower from the area contacted us and offered us the opportunity to market his product" , explains Juan Antonio Pons, manager and founder of Pons Redondo Group, a company from Tavernes de la Valldigna with an annual turnover of approximately €5 million. "We can offer sugar cane from October to April. In November last year we put some volumes on the market as a test and when we saw that our customers saw value in it, we decided to continue to offer the product. attention in the sector," continues Juan Antonio Pons. The company now supplies the sugar cane to supermarkets in France and Italy as well as some quantities to wholesale markets in Spain. "Since it is a ...