UK: Demand for frozen red meat gains share while imports decline

Published 2023년 6월 2일

Tridge summary

The article discusses the shift in consumer purchasing habits towards frozen red meat due to the cost-of-living crisis and food-price inflation, with volumes sold increasing by 1.4% YOY and 1.3% compared to pre-pandemic levels. This trend is more pronounced in frozen beef and pig meat, with a notable increase in sales of frozen beef ready meals and sous vide. However, there's been a decline in imports of carcases, boneless, and bone-in beef, despite an increase in beef carcase imports. The article also mentions a decrease in volumes of frozen lamb, sheep meat, and pork, with the latter two showing a reduction in imports. It points out the potential for promoting frozen red meat, especially considering its environmental benefits, by offering promotional prices and highlighting its green credentials.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

While the increase in spend will have been heightened due to food-price inflation, volumes sold increased by 537k kilograms (1.4%) YOY and were also up 1.3% versus pre-pandemic levels (12 w/e 21 April 2019). The cost-of-living crisis has impacted consumer purchasing patterns, with consumers switching to frozen red meat due to its lower price point at £4.83/kg, on average 39.2% cheaper than its fresh counterpart. Therefore, we take a look at how these purchasing volumes vary between different red meats, whether this has had an impact on frozen red meat imports, and what the opportunities are for frozen red meat in supermarkets. Overall, volumes of frozen beef and pig meat purchased in supermarkets have bucked the general trend, seeing YOY increases despite the declines seen for fresh and grocery volumes. Nevertheless, frozen lamb has seen declines. Yet, year-to-date (YTD) imports of carcases, primal and primary frozen cuts of red meat are down YOY, especially from the EU for beef ...

Source: Ahdb