The article provides an overview of the current status of Mexico's guava supply and demand in the United States. Alberto Díaz of Spring Valley Fruits in Pharr, Texas, reports a medium to high supply of guava, primarily from Aguascalientes and Michoacán, accounting for 95% of the supply. Despite lower demand in January compared to December, the quality and shelf life of guava make it popular, especially in Hispanic markets. Díaz highlights the challenges of introducing guava to non-Hispanic markets and Spring Valley Fruits' efforts to address this through marketing and the introduction of an eco-friendly container and a new variety of Asian guava. He also anticipates a potential price decrease in January due to lower demand.