Demand for Moroccan strawberries increases despite the decline in cultivated areas

Published 2024년 1월 8일

Tridge summary

Morocco has reduced its cultivated areas of strawberries by around 1,000 hectares, leading to a change in focus towards other fruits such as blueberries due to difficult strawberry campaigns in recent years. Despite the reduction, Moroccan strawberries are in high demand in both local and international markets, especially during the holiday season. However, farmers are beginning to feel the lingering effects of drought, with concerns rising about the persistence of water scarcity and its potential impact on production.

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Original content

Strawberries are very popular for export but Morocco has reduced its cultivated areas by around 1,000 hectares. Moroccan strawberries seem to be the star of the holiday season this season, with demand on the rise in both the local and international markets. Oussama Baioua, a strawberry producer based in Larache, provides details on the progress of the current campaign to Freshplaza. “The Moroccan campaign begins in December, and it is the ideal time to capitalize on the demand generated by the festive period. During the fourth week of harvest, demand was exceptional, and we continue to export satisfactory volumes at the start of the new year,” explains Baioua. Moroccan strawberries have become popular in several European countries, with major export to the United Kingdom and France. Baioua always highlights from the same source the dynamics and intense activity of the market at the moment, stressing that their customers are satisfied with the quality of the strawberries offered. ...

Source: Agrimaroc