Brazil: Demand for red meat substitutes increases in the 1st semester

Published 2022년 7월 18일

Tridge summary

The first half of 2022 saw a shift in Brazilian consumers' supermarket shopping habits due to rising prices, with an increase in the demand for substitute products such as eggs, chicken, and sausage, and a decrease in red meat consumption. Eggs saw the highest growth in demand, despite a price increase, and are being used as a meat substitute. Chicken is the most frequently purchased protein, followed by sausage. However, the consumption of cookies, snacks, and soft drinks has also increased, particularly among lower income brackets, who are using them as a replacement for proteins. Experts recommend avoiding ultra-processed foods and snacks due to their lack of nutritional value and high calorie and fat content.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The first half of 2022 marked a change in the profile of Brazilian consumers' shopping carts in supermarkets. With the rise in prices, the moment was of greater demand for substitute products. Eggs, sausage and chicken showed an increase in their presence on the shopping list, compared to the same period in 2021. These items now occupy the space previously destined for red meat, with more restrictive consumption due to the increase in prices caused by the exchange rate and the inflation. The data are from a survey by the consultancy Horus carried out for CNN, from a database with about 500 million invoices. Eggs were the item with the highest growth in demand: 1.2 percentage points, and are present in 5.7% of purchases – despite the increase in the average unit price, which went from R$0.49 to R$0.54 . Customer satisfaction director at Neogrid, a technology company in the same group as Horus, Robson Munhoz points out that the increase in demand could be even greater, because there ...

Source: Avicultura Industrial