Demand for Russian alcohol in the world has been growing in recent years, according to the REC

Published 2024년 6월 6일

Tridge summary

The article highlights the growing demand for Russian alcoholic products in both CIS and non-CIS countries, with Turkey and China being significant markets. Veronika Nikishina, the General Director of the Russian Export Center, has noted an increase in interest and sales of Russian alcohol, particularly strong drinks like vodka, cognac, liqueurs, and whiskey. The Russian Export Center is actively seeking wine buyers in African countries and is using business missions and exhibitions to facilitate this. The St. Petersburg International Economic Forum, where this information was shared, aims to identify new growth areas in a multipolar world.

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Original content

Russian alcoholic products in foreign markets are assessed as premium and high quality, and demand for them is growing. Veronika Nikishina, General Director of the Russian Export Center (REC, part of VEB.RF), spoke about this in an interview with TASS at the St. Petersburg International Economic Forum. “In recent years, we have really seen an increase in demand for Russian alcohol. It is assessed as expensive, premium, high-quality. Still, the greatest demand abroad is not wine, but strong alcoholic drinks (vodka, cognac, liqueurs, whiskey),” Nikishina noted . According to her, the main sales market for Russian alcoholic products is the CIS countries, but demand for it in non-CIS countries is also growing. “For example, in Turkey, large chains even stock shelves with Russian drinks, hotels and restaurants are also actively purchasing domestic alcohol. And in China, where we held the “Made in Russia” festival-fair, ordinary citizens had increased attention to alcohol. Alcohol has ...

Source: Kvedomosti