Demand for vegetarian meat in China is growing

Saurabh Bajaj, Asia Managing Director of Just Asia, said that taste and price will be outstanding advantages in expanding the plant-based vegetarian meat market in China in the next 10 years. and will continue to develop further. Therefore, this product needs to be expanded and cheaper for mass consumption. According to Michelle Huang, analyst at Rabobank - Consumer Foods, Chinese consumers' demand for plant-based vegetarian meat is growing, driven by a preference for healthy, novel and unique foods as well. as long-term needs. Plant-based meat substitutes including traditional tofu and imitation meat products are expected to grow at a rate of 5.4 - 9.4% between 2021-2030, reaching 17 - 24 billion USD by 2030. Imitation meat products alone will reach 2.1 - 9 billion USD in 2030, corresponding to a growth rate of 54 - 81% in value. According to Daxue ...