Deoleo looks to the USA and India to improve its profitability in three years

Deoleo, the leading marketer of olive oil brands in the world, is confident of increasing its profitability over the next three years with greater efficiency in the purchase of raw materials and an increase in distribution in the United States and India. In a meeting with the media, Deoleo's CEO, Cristóbal Valdés, and other company officials presented their roadmap for 2025-2028, a period in which they expect to increase their "ebitda" by 32 million euros, up to 74 million. Deoleo's plan, owner of brands such as Carbonell, Bertolli, and Carapelli, foresees operational improvements that will contribute 19 million euros (12 million in purchases, 4 million in operations, and 3 million in efficiency), along with other initiatives that will add 13 million, including 4 million in North America and 2 in India. Valdés highlighted that they will employ prediction and anticipation techniques used in other categories to optimize the olive oil purchasing processes, through a vertical ...