Thailand: Deputy Minister supports farmers in the North to consume quality longan at a quality fruit fair

Published Sep 10, 2024

Tridge summary

The Ministry of Agriculture and Cooperatives in Thailand organized the "Inviting to Consume Longan" event to boost the distribution of quality longans and support agricultural products. The event was attended by key officials, farmers, and agricultural institutions, aiming to increase the market value of longan products, generate income for local communities, and improve the quality of life of the people. A collaboration between government and private agencies aims to expand marketing channels for agricultural products.

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Original content

Mr. Prayoon Insakul, Permanent Secretary of the Ministry of Agriculture and Cooperatives, said after attending the event “Inviting to Consume Longan, a Good Fruit of Northern Thailand” under the project to promote the Thai Fruit Consumer Market in 2024, which was recently attended by Ms. Phattraporn Socheya, Deputy Permanent Secretary of the Ministry of Agriculture, Mr. Panithan Meechaiyo, Director of the Marketing Organization for Farmers (ORTK), relevant officials, farmers, community enterprises, and agricultural institutions at the OrTK Chatuchak Market, Bangkok, that the objective of the event was to increase distribution channels for quality longans for farmers, community enterprises, and agricultural institutions, support agricultural products, help distribute farmers’ longan products outside the area, increase the market value of longan products, provide opportunities for farmers, community enterprises, and agricultural institutions to bring quality longan products to ...

Source: Naewna