The U.S. Department of Agriculture (USDA) has observed a surge in cauliflower farming and imports due to its increased popularity, particularly in response to low-carb and gluten-free diet trends. The farm value of the U.S. fresh cauliflower crop reached $466 million in 2019, with California being the leading producer. The consumption of fresh cauliflower has risen, alongside an increase in imports, primarily from Mexico, which accounted for nearly 60% of the frozen cauliflower imported into the U.S. in 2019. However, these imports are projected to decline by 10% in 2020 due to the pandemic.