Digital connectivity transforms agribusiness

Digital transformation has been gaining ground in agribusiness, showing how data and analytical intelligence can optimize operations and generate direct impact for rural producers. Projects that once required lengthy manual processes now rely on quick and precise analyses, allowing for more strategic decisions and significantly reducing the time needed for critical activities, such as mapping properties and identifying priority areas for investment. Through a technological partnership, Serasa Experian and TIM have developed a customized solution for the ‘4G TIM no Campo’ project. The initiative brings 4G and NB-IoT connectivity to rural areas, combining economic, productive, and geospatial data to identify properties with high potential for the application of digital technologies. As a result, the productivity of rural property analysis has quadrupled, increasing from one to four farms evaluated per day, reducing by over 75% the time required for each evaluation. Experts highlight ...